DNA of The Wave®
The business is based on the ‘triple bottom line’ of sustainability - measured according to environmental, financial and social factors. The success of a business is normally measured on the financial profit & loss or the ‘bottom line’. The triple bottom line adds social and environmental profit & loss to the mix to assess the overall sustainability of a business.
Sustainability requires that the system does not make a loss in any of the three elements. In reality this means that the system must aim to make a profit in order that inevitable occasional losses balance out and do not result in the degradation and collapse of the system.
The Bruntland definition: “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”
This is an ambitious but achievable plan. On first glance the projects will be cool, engaging and fun...scratch the surface, and you will find that it gets right to the heart of some of the issues facing society today. We want it to enhance the lives of many different people, from many different backgrounds in the surrounding communities.
AIMS
◦ Create the opportunity for people of all ages, all abilities and all backgrounds to try surfing and waves sports on consistent waves all year round.
◦ Put people in touch with nature and encourage greater interaction with the natural world.
◦ Increase children and young peoples educational attainment.
◦ Increase the number of older people enjoying a higher quality of life.
◦ Improve young peoples employment readiness.
◦ Improve the physical and mental well being of children and young people.
◦ Increase the number of older people participating in social, cultural and active lifestyles.
◦ Teach people about ecology in a hands-on way.
◦ Create a rehabilitative environment for ex-servicemen and women with physical and emotional needs.
◦ Employ young adults and provide training and a career path for the future.
◦ Integrate generations to encourage greater respect between them.
◦ Create access to nature and leisure facilities for ill/terminally sick and disabled people.
◦ Help disadvantaged young people engage with society in a positive way.
◦ Give back a % of annual profits to local charities and projects.
